While everyone around him ‘Becomes More Christmas’, the teenage son continues to remain reluctant to get into the festive spirit. At the checkout, the Christmas tree Dad is served by a Tesco colleague who has transformed into a reindeer.Īs soon as Dad’s Tesco Clubcard is accepted, a shining star decoration explodes from the top of his head, and his Christmas transformation is complete. In typical teenager fashion, his son looks embarrassed and walks away, clearly reluctant to join in the fun.įollowing a second visit to Tesco, other customers can be seen ‘Becoming More Christmas’ with baubles and glittering stars exploring the aisles. Whilst wandering around the store, the Dad spots a Christmas sampling display and, after tasting the Tesco Finest Triple Chocolate Star Shaped Panettone, immediately transforms into a Christmas tree as he starts to get into the festive spirit.
The ad opens on an enthusiastic Dad and his somewhat reticent teenage son driving to Tesco for their usual shop.
Tesco has revealed its Christmas advert for 2023, featuring a family that’s getting into the Christmas spirit ahead of the big day, some more enthusiastically than others.
